Ada sedikitnya tiga cara bagi sebuah perusahaan untuk membungkus (package) produk yang dijualnya. Pertama, tidak perlu bungkus apa-apa, cukup barangnya saja. Kedua, ada bungkus biasa, standar, hanya untuk menjawab tujuan pragmatis demi penampilan luar dan perlindungan dasar. Ketiga, Anda membungkus produk untuk membangkitkan gelora konsumen dalam menggunakan produk Anda. Mari belajar dari Apple. Advertisements
Category Archives: Technology
Selamat ulang tahun, iPhone!
“Sebuah iPod layar lebar dengan kendali sentuh.” “Sebuah telepon genggam revolusioner.” “Sebuah perangkat terobosan untuk komunikasi internet.” “Pahamkah Anda? Ini bukanlah tiga perangkat berbeda. Ini adalah satu perangkat.” “Dan kami memanggilnya, iPhone.”
Never been this excited for iOS!
I have always been excited every time Apple releases a new edition of its mobile operating system, iOS. In every iteration, iOS brings many improvements, and still a very trustworthy system to be used everyday. Remember the first time iOS was released for iPhone? Yes. The first time it was released for iPod touch? Updated […]
The update
iOS 10 is finally here, and I have to admit, this is the release that I’ve been expecting the most—even more than iOS7, and I am truly satisfied. This is perhaps the first major upgrade of iOS that feels logical. It tidies things, refine the smallest of details, and small but surely, improves my workflow […]
Transportasi Persaingan Sempurna
Jika hal ini akan terdengar ironis bagi Anda, saya menulis tulisan yang Anda baca ini di dalam sebuah taksi yang cukup terkenal—warnanya biru—dan terjebak macet di tengah hujan. Sempurna. Kemarin, Jakarta digoyang aksi unjuk rasa dari pengemudi angkutan umum, yang kelihatannya mayoritas berasal dari pengemudi taksi. Tuntutannya? Meminta agar pemerintah melarang layanan transportasi berbasis aplikasi […]
Why Indonesians Have Failed to Embrace E-Books
This morning, Michael Kozlowski of Goodereader.com published an article, “Indonesians have failed to embrace e-books”. In that short article, he talked about the Indonesians’ apparent lack of interest in electronic books. That is true, except that I was hoping to see a different set of explanation. Being an Indonesian myself, and an avid reader of […]
Misunderstanding Steve (Or: Steve Would Be Happy with Apple Pencil)
Cue the ‘who wants a stylus?’ meme. Yesterday, Apple held a keynote to launch new iterations to three of its product lines: the iPhone (the new 6s and 6s+), the iPad (the new iPad Pro), and also the newest Apple TV. While generally liked (I like them, mostly), controversies just bound to happen.
Jony Ive on Design [Quote]
As industrial designers we no longer design objects. We design the user’s perceptions of what those objects are, as well as the meaning that accrues from their physical existence, their function and the sense of possibility they offer. […] It’s also very inhuman and very cold. Because of the industry’s obsession with absolutes, there has […]
