The Cook Doctrine

There is extraordinary breadth and depth and tenure among the Apple executive team. We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups which allows us to innovate in a way that others cannot. We have the self-honesty to admit when we’re wrong  and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.

Tim Cook, CEO of Apple Inc.

Why iPod Classic (after all these years)?

Ah, the iPod Classic. Its spinning hard drive, its bulkier form factor, its sometimes slow performance, its 20-minute skip protection, the debate about the sound chips, its capability to take your entire music library with you. The good ol’ faithful iPod Classic. Haven’t been updated since 2009 (upgrading the storage from 120GB to 160GB), many people predict the demise of this lovely device, especially due to the popularity of iPod Touch and the slump of iPod sales in general. Practically the last 30-pin connector device still left on the market (besides the old iPhones and other iPods of course), we can expect Apple to pull the plug real soon.

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Apple’s ‘Right of Reply’

The way Apple is depicted in today’s media is somewhat between pure facts or pure stupidity. Why? While some opt to publish news around Apple as a matter of fact, for instance updates, product launches, etc., some instead opt to the sensational speculations, gossips; that sometimes may have logical value, yet most of them are pure crazy. Apple, clearly, won’t exercise any ‘right of reply’ in this manner, yet if only they are, the explanation may involve the following explanations.

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