Ada sedikitnya tiga cara bagi sebuah perusahaan untuk membungkus (package) produk yang dijualnya. Pertama, tidak perlu bungkus apa-apa, cukup barangnya saja. Kedua, ada bungkus biasa, standar, hanya untuk menjawab tujuan pragmatis demi penampilan luar dan perlindungan dasar. Ketiga, Anda membungkus produk untuk membangkitkan gelora konsumen dalam menggunakan produk Anda. Mari belajar dari Apple. Advertisements
“Sebuah iPod layar lebar dengan kendali sentuh.” “Sebuah telepon genggam revolusioner.” “Sebuah perangkat terobosan untuk komunikasi internet.” “Pahamkah Anda? Ini bukanlah tiga perangkat berbeda. Ini adalah satu perangkat.” “Dan kami memanggilnya, iPhone.”
I have always been excited every time Apple releases a new edition of its mobile operating system, iOS. In every iteration, iOS brings many improvements, and still a very trustworthy system to be used everyday. Remember the first time iOS was released for iPhone? Yes. The first time it was released for iPod touch? Updated […]
iOS 10 is finally here, and I have to admit, this is the release that I’ve been expecting the most—even more than iOS7, and I am truly satisfied. This is perhaps the first major upgrade of iOS that feels logical. It tidies things, refine the smallest of details, and small but surely, improves my workflow […]
Cue the ‘who wants a stylus?’ meme. Yesterday, Apple held a keynote to launch new iterations to three of its product lines: the iPhone (the new 6s and 6s+), the iPad (the new iPad Pro), and also the newest Apple TV. While generally liked (I like them, mostly), controversies just bound to happen.
As industrial designers we no longer design objects. We design the user’s perceptions of what those objects are, as well as the meaning that accrues from their physical existence, their function and the sense of possibility they offer. […] It’s also very inhuman and very cold. Because of the industry’s obsession with absolutes, there has […]
There is extraordinary breadth and depth and tenure among the Apple executive team. We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control […]
Ah, the iPod Classic. Its spinning hard drive, its bulkier form factor, its sometimes slow performance, its 20-minute skip protection, the debate about the sound chips, its capability to take your entire music library with you. The good ol’ faithful iPod Classic. Haven’t been updated since 2009 (upgrading the storage from 120GB to 160GB), many […]